ADIDAS

LDN

CHINESE NEW YEAR 2020 -

Embroidered badge set

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I was commissioned by Adidas London to created an embroidered patch set. They were a gift-with-purchase at the ADIDAS LDN store, celebrating the Year of the Rat, Chinese New Year 2020.

The badges were used to customise the new Adidas CNY2020 product collection available at Adidas LDN on Oxford street, White City and the Fouberts locations in London.

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Customisation in store

Sketching out ideas

Badges given with Chinese New Year red envelopes