Key Visuals for a Beverage Campaign

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​I was commissioned by ARC US , a leading shopper and retail agency within the Publicis Group, to create a series of illustrations that served as key visuals for their sports-themed and summer-themed marketing campaigns.

About the Brand:
Arnold Palmer Spiked is a refreshing malt beverage combining half tea and half lemonade with natural flavors. It is a brand under the Molson Coors Beverage Company and also Arnold Palmer Enterprises.

Illustration Themes:
Sports-Themed Illustration:
Including Basketball, Football, Hockey, Baseball, Golf, and Soccer.

Summer-Themed Illustration:
Featuring Lemons, Sunglasses, Beach Umbrellas, Beach Balls, and Flip Flops.

The color palette for these illustrations use the Arnold Palmer brand colors: Red, Green, Yellow, and White.

The final artwork was utilised in various digital and print beverage promotions across the US.

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