ILLUSTRATIONS, PACKAGING DESIGN, BRANDING
The concept was to create packaging and illustrations for a sparkling water infused with adaptogens and CBD. The product had to be modern, mass-market, and flexible across future needs for a growing CBD marketplace.
A memorable, clean logo was created to work across product and social media. “OH!” has duel meaning – representing H2O, and also part of the molecular structure of CBD.
CBD products are non-psychoactive. Since many consumers are unaware of this and the product is often misunderstood, no reference to the source plant or leaves have been made on branding.
Eye-catching illustrations in refreshing colours were created to represent each flavour. The final designs are a distinct alternative to the popular “medical” solutions currently created for this market.