CHERUB

BABY FOLLOW ON FORMULA AND ORGANIC FOOD CONCEPTS

Packaging, branding and advertising

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Working with James Stewart Design, we created the logo, branding, packaging design and advertisement campaign for the brand. This included first milk, follow on and toddler formula.
All products are grass fed cow’s milk or all natural, organic ingredients.

The branding is an alternative to the old-fashioned “animal mascots” and “hand-drawn type” solution typical for this sector.

The simplicity of the design is memorable and expresses the
simple ingredients of the products.