INFORMAL FAST FOOD START-UP BRANDING
Food trucks, logo, branding, print
The founder of the brand wanted to pay tribute to his brother, who, due to a tragic event, did not reach his college graduation. The event became the driving force, strength, and inspiration of the business.
It was important to bring in the college theme and have a strong, bold "house crest". The concepts make reference to varsity/university themes, with a flexible 3 colour branding style. This will allow versatility, and the ability to evolve as the business expands.