Illustrations, Branding, Packaging, Social Media, Animations, Gifs, Food Truck Design, Merchandise

Happy Ice is a frozen dessert brand based in Los Angeles. The brand has a friendly personality and consumers who feel connected to them.


The brand is quickly expanding and wanted to evolve their existing visuals. The business started as food trucks, and now includes their first shop in LA.


I was given their existing logo and asked to create additional visuals and branding to use across all future assets. I developed food truck designs, merchandise, packaging, POS, social media assets, animations and more. All created a more cohesive and memorable branding.


The new colourful solutions represent the optimistic attitude of the brand and the people behind the business. New visuals represent the history and personality of the brand, and its roots in Philadelphia. Graphics are dynamic and eye-catching – instantly recognisable and Instagrammable.



Followers of the brand instagramming the truck

Food truck skin design

Happy Ice truck on The Ellen Show