ILLUSTRATION SYSTEM, PACKAGING, SOCIAL MEDIA GIFS, FOOD TRUCK GRAPHICS, MERCHANDISE
Happy Ice is a frozen dessert brand based in Los Angeles. The brand has a friendly personality and consumers who feel connected to them.
The brand is quickly expanding and wanted to evolve their existing branded. The business started as food trucks – now including their first shop in LA, merchandise, packaging, and a social media assets that links more tightly to the rest of the new branding.
I was given their existing logo and asked to create additional visuals and an illustration system style guide to use across all future assets.
The new solutions visually represent the optimistic attitude of the brand. I created dynamic, eye-catching designs - instantly recognisable and Instagrammable. I included visuals representing the history and personality of the brand, and its roots in Philadelphia.
The success of the project was instantly measurable by the high number of selfies and posts of the new truck design. The graphics were later used to create the first store and also painted as a mural.