ORGANIC NUTRITION BRAND PACKAGING - Packaging design and illustrations

A new organic nutrition start-up wanted to create packaging design for a series of products they plan to release in 2020. It's a new healthy lifestyle brand aimed at women between 18-35.


I created a vibrant, dynamic illustrated packaging with clean, refined details.
We wanted to avoid anything that looked too mass-market or medical.

As each product is released, the illustrations and colours will be unique to the product inside, but tie together across the range with the repetition of the logo on the lids. The style of the packaging would create a pleasing shelf both at home and in-store.