KIEHL'S LOVES X
LINDA BARITSKI
GLOBAL CAMPAIGN
Illustrations and Style Guides for
40+ Countries/Cities
For seven months, I had the incredible opportunity to work with the amazing team at Kiehl’s on their latest Kiehl’s Loves global campaign. This extensive project involved creating a key visual, illustrated patterns, and an icon system for over 40 cities and countries worldwide.
Each illustration captures the unique imagery and iconic landmarks of its respective location. The mini kits I designed serve as style guides for limited edition skincare packaging, POS materials, signage, event campaigns, products, accessories, animations, and more for each destination.
Collaborating with Kiehl’s has been a dream project since I started my freelance illustration career in 2017. I have always admired their partnerships with some of my favorite artists and illustrators, including Craig & Karl, Peter Max, Aries Moross, Jeremyville, Simone Massoni, and Ali Mac. Working on this project was truly an amazing experience.
Learn more about the project HERE
Read an interview with me about the project HERE
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