LG & GROUND220 INSTALLATION
My illustration collaboration with LG Electronics Korea and BE BIG COMPANY on the “Ground220” space in Seoul represents a dynamic project focused on fostering positive energy within daily routines that can lead to transformative life changes.
I created illustrations for the installation on both the front facade and terrace of the Ground220 building, setting the visual tone for the space. Additionally, I created interior installation illustrations, infusing the environment with a cheerful and engaging aesthetic. The aim was to create an inviting experience for visitors and users of the space.
The project included a collection of illustrations for t-shirts, products and packaging.
As part of the project's broader narrative, we produced an interview video delving into the theme of healthy life routines. This video provided insights into my life as an illustrator based in London and some information about my healthy life routines to create balance.
I am passionate about creating illustrations for collaborative projects that span diverse dimensions, particularly those involving global brands. I love merging elements such as site-specific installations, product design, packaging, and art – blending creativity and functionality with my illustrations. It’s always rewarding to work alongside innovative creative directors and project managers to elevate the impact of site-specific installations.
Created by: Linda Baritski @seasonofvictory
Hosted by: GROUND 220 @ground220_official by LG Electronics @lgelectronics_kr
Directed by: @be_big_company
(Lee jumin, Mo yoonwon)
Animation: Mo.Moment (Lee jumin, Mo yoonwon)
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