Packaging Illustration | Summer-Themed Limited Edition

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BALL Corporation, a global leader in aluminum beverage can manufacturing, sought an innovative and vibrant packaging illustration to promote their summer-themed limited edition cans. My task was to create a design that emphasized the infinite recyclability of aluminum while utilizing special Day-Glo inks for maximum visual impact.

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The centerpiece of my illustration is an infinity symbol subtly integrated into the design, representing a "road" for a summer road trip. This path weaves through scenes of festivals, featuring musical instruments, tents, and vibrant imagery to evoke a lively atmosphere. A festival camper van drives through the illustration, accompanied by fun road signs and scenic backdrops, with summer fruits scattered throughout to suggest refreshing beverage flavors.

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My aim was to captivate consumers with the illustration's fun and joyful spirit, encouraging them to explore the detailed elements woven into the design. The vivid, summery colors, enhanced with Day-Glo green and yellow inks, ensure the cans stand out on the shelves.

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