KEY VISUAL AND ILLUSTRATION SYSTEM

 

Marks & Spencer, a British retail institution in the UK, contacted me to create a set of key visuals and illustrations to help refresh their current Sparks Days Out loyalty programme creative. They wanted a season-less approach, and to target a wider demographic and all age groups.

Incorporating their distinct Sparks Green, I created a flexible key visual illustration that would be used as their main artwork but was also adaptable for a variety of layouts for print and digital use.

 

I included a bank of illustrations to showcase different offers including entertainment, heritage, events, sightseeing, adventure, dining and more. I also created a variety of type lockups and banners to use alongside the illustrations.