Key Visual and Illustration System

​

Project: Marks & Spencer Sparks Days Out Loyalty Programme

​

Marks & Spencer, a renowned British retail institution, commissioned me to revitalize their Sparks Days Out loyalty programme with a set of key visuals and illustrations. Their goal was a seasonless design that appeals to a wide demographic across all age groups.

​

Creative Approach:

Incorporating the distinct Sparks Green, I developed a versatile key visual illustration to serve as the main artwork. This design was adaptable for various print and digital formats.

​

Illustration System:

To highlight different offers, I created a diverse set of illustrations covering:

​

• Entertainment

• Heritage

• Events

• Sightseeing

• Adventure

• Dining

• And more
   

Additional Design Elements:

I also designed a variety of type lockups and banners to complement the illustrations, ensuring cohesive and flexible use across all marketing materials.

​

Follow my work INSTAGRAM

Contact my Illustration AGENT