OH!

SPARKLING WATER

CBD INFUSED SPARKLING WATER -
Branding Concepts, logo, illustrations, packaging design

The concept was to create new branding, logo design, packaging and illustrations for a sparkling water

infused with Adaptogens and CBD. The product had to be modern, mass-market, and flexible across

future needs for a growing CBD marketplace.

 

A memorable, clean logo was created to work across product and social media. “OH!” has duel meaning – representing H2O, and also part of the molecular structure of CBD.

 

CBD products are non-psychoactive.

Since many consumers are unaware of this and the product is often misunderstood, no reference to the source plant or leaves have been made on branding.

 

Eye-catching illustrations in refreshing colours were created to represent each flavour. The final designs are a distinct alternative to the popular “medical” solutions currently created for this market.

 

This project has been featured on:

Packaging of the World (Showcasing and discovering creative packaging) - June 2019 and World Packaging Design Society (Brand and packaging) - June 2019.

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