CBD INFUSED SPARKLING WATER -
Branding Concepts, logo, illustrations, packaging design
The concept was to create new branding, logo design, packaging and illustrations for a sparkling water
infused with Adaptogens and CBD. The product had to be modern, mass-market, and flexible across
future needs for a growing CBD marketplace.
A memorable, clean logo was created to work across product and social media. “OH!” has duel meaning – representing H2O, and also part of the molecular structure of CBD.
CBD products are non-psychoactive.
Since many consumers are unaware of this and the product is often misunderstood, no reference to the source plant or leaves have been made on branding.
Eye-catching illustrations in refreshing colours were created to represent each flavour. The final designs are a distinct alternative to the popular “medical” solutions currently created for this market.
This project has been featured on:
Packaging of the World (Showcasing and discovering creative packaging) - June 2019 and World Packaging Design Society (Brand and packaging) - June 2019.
