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Pacifico Beer holiday illustration system including key visuals, patterns, and icons, created by Linda Baritski seasonofvictory, illustrator for hire specializing in beverage and alcohol brand campaigns.
Key visual illustrations and patterns for Pacifico Beer holiday campaign, integrating brand history and festive details, created by Linda Baritski seasonofvictory.com, illustrator to hire for beverage and lifestyle brand campaigns.

PACIFICO
ILLUSTRATIONS

Key Visual Illustrations, Patterns, Icons

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I worked with Upshot on a collection of illustrations for Pacifico Beer’s holiday direction. The project drew from the brand’s origins in Mazatlán and the surf communities that carried it into California in the 1970s. The artwork reflects the history and adventurous spirit of the brand and combine it with festive iconography. 

The color system follows Pacifico’s core palette of yellow, red, blue and green. Surf references sit alongside details from the brand’s visual history: the bottle cap, the red mountain and the anchor.


 

I also produced concepts for DOOH visuals and tested how the pattern could apply at mural scale.

 

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Illustrated brand visuals for Pacifico Beer, combining Mazatlán surf heritage with festive iconography for holiday campaigns, by Linda Baritski seasonofvictory.com, freelance illustrator for beverage and lifestyle brands.
Pacifico Beer illustrations featuring surf motifs, bottle caps, anchor icons, and brand patterns for DOOH, murals, and campaign visuals by Linda Baritski seasonofvictory.com, commercial illustrator for alcohol and beverage brands.
Key visual illustrations and patterns for Pacifico Beer holiday campaign, integrating brand history and festive details, created by Linda Baritski seasonofvictory, illustrator to hire for beverage and lifestyle brand campaigns.
Pacifico Beer illustrations featuring surf motifs, bottle caps, anchor icons, and brand patterns for DOOH, murals, and campaign visuals by Linda Baritski seasonofvictory.com, commercial illustrator for alcohol and beverage brands.
Pacifico Beer illustrations featuring surf motifs, bottle caps, anchor icons, and brand patterns for DOOH, murals, and campaign visuals by Linda Baritski seasonofvictory.com, commercial illustrator for alcohol and beverage brands.
Pacifico Beer branded illustration system including patterns, icons, and surf-inspired visuals by Linda Baritski seasonofvictory, illustrator available for hire for alcohol, beverage, and lifestyle branding projects.
Pacifico Beer branded illustration system including patterns, icons, and surf-inspired visuals by Linda Baritski seasonofvictory, illustrator available for hire for alcohol, beverage, and lifestyle branding projects.
Pacifico Beer holiday illustration system by Linda Baritski seasonofvictory, illustrator to hire for beverage, alcohol, and lifestyle brand campaigns, including key visuals, patterns, and icons.
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