Key Visual Illustrations

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I partnered with Vita Coco’s US creative team to develop illustration-led visuals for an in-store retail display campaign.

 

The artwork highlights coconut water as a simple, natural source of hydration. The visuals explores Vita Coco as a smoothie mix, post-gym refuelling, and mid-afternoon refreshment. The energy is light, clear, and bright.

I also produced self-initiated speculative applications across outdoor print campaign concepts and a taxi wrap to show how the system could stretch beyond retail. I used colour and movement to reflect the feeling of refreshment and energy.

 

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