MULTI-VITAMIN, ADAPTOGENS, AND ORGANIC FOOD SUPPLEMENTS
The vitamins and supplements sector has been an area unchanged in packaging for the past few decades. Packaging tends to be crowded, with call-outs and information for an already knowledgeable consumer.
The solution is a strong, distinct style to separate from mass-market brands.
The use of simple type and bold pattern allows the brand to stay cohesive while expanding their range.
The solution feels more connected to products found in the beauty sector,
substantially increasing the value perception and commanding a higher retail value.